Artfully crafted, strategically driven
websites and branding
for the Fortune 500 & startups since 1995

Process: The Four D's of a branded website

A discovery period sparks the project launch. The essence of the client's story is distilled. It informs the identity design. A creative strategy, features specifications, and site architecture plan guide the website's design and development. Throughout the process, the client's immediate goals, their long-term vision, and their target's expectations are repeatedly returned to.


  • Messaging goals
  • Audience
  • Use models
  • Competition
  • Environment
  • Brand personality
  • Creative strategy
  • Feature specs
  • Content Inventory
  • Information architecture
  • Tech requirements


  • Brand identity
  • Style guidelines
  • Navigation and user flow
  • Primary pages
  • Secondary page templates
  • Site-wide media and other content elements
  • Mobile/tablet templates & navigation


  • Javascript/jQuery
  • CMS/e-commerce platform/custom app
  • Responsive design integration
  • SEO & SEM integration
  • Site optimzation


  • QA Testing
  • Soft launch
  • Public launch
  • Post-launch monitoring and measurement

About Us

Branding + experience design, website development, digital marketing

Boston - Interactive Design and Develoment Studio in Boston's Back Bay

Based in Boston, serving everywhere

jRitt Interactive is the web creative studio of Jon Rittenberg. Independently and in collaboration with top creative, technology, and marketing talent, the studio creates award-winning, agency-caliber websites at boutique shop fees. We collaborate with our clients to develop (or redevelop) their brand identity, and integrate it into their new website's look and feel, always ensuring the messaging and interactive experience resonate with their key targets.

About YOU

You are your story

We help you shape it, share it. Artfully, intelligently, always strategically. Visually, in words, with rich-media and interactive elements, we get you heard, felt, remembered.

Your Website is your voice

It’s the brand touchpoint accessible to everyone, everywhere, at every moment. Design it with intention. Be creatively strategic and stragically creative.

Jon Rittenberg

Jon Rittenberg at jRitt Interactive, Creative Director, Website Design and Development

Creative Director, Principal

Jon began creating the visual identity, interactive experience, and information architecture for websites and digital marketing campaigns in 1995. He was a Senior Art Director at Digitas, where he directed design teams to help global brands like American Express, IBM, Unilever, Mobil, and FedEx build their online presence. He's led the branding and website design/development for a number of startups, including his own, a VC-backed online retailer. Jon's work has been recognized by Communication Arts Magazine and the New York Times, and has received an MITX-award.