jRitt INTERACTIVE

Identity + Experience Design

Is Less Still More?

Jon Rittenberg, Creative Director

Jon Rittenberg

Complexity abounds. It's in our buildings, our bodies, and the phones in our pockets. Your house, your body, your gadgets, are each a sum of their parts. As great architects, Mother Nature, and Apple repeatedly show us, the smarter the design, the more "tasks" each part takes on. Like The Guggenheim. Its spiral ramp for passage is also the space for viewing the artwork, not to mention art itself. In that same spirit, the parts composing a smartly designed website should multitask so that dozens, not hundreds of parts compose the whole. A site's buttons, for example, might be functional and contribute to the website's aesthetic, brand, and information design. Simplify the complex, that's nature's way. In our age of information overload, less is more, more than ever.

Jon Rittenberg

Fanatical about smart design, Jon began creating the visual identity, interactive design, and information architecture for websites in 1995. He has worked as a Senior Art Director at Digitas in Boston, where he directed design teams to build websites and online marketing campaigns for global brands like American Express, IBM, Unilever, FedEx, and Mobil. He's also led interaction design and branding efforts for a number of internet startups, including his own, a MITX-winning, venture-backed e-tailer.

The Sweet Spot of Website Design

Where compelling branding, intuitive interactive design, and modern web technologies intersect.

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Based in Boston, Serving Everywhere.

Independently and in collaboration with top creative, technology, and marketing talent around Boston, jRitt Interactive creates award-winning, agency caliber websites at boutique shop fees.

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